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    • APR joins Driven Performance Brands (which includes Dinan)

      This is a big shift in the German aftermarket. You all know APR from the Volkswagen and Audi tuning world. APR is now a part of Driven Performance Brands which includes Flowmaster, B&M Racing and Performance, Hurst Shifters, Hurst Driveline Conversions, and Dinan Engineering.


      Yes, that Dinan. The obvious question is, will APR enter the BMW tuning market or will there be overlap? For now, nothing changes. APR will have even greater resources.

      Dinan has tried to apply their Dinantronics tune to Volkswagens. It will be interesting to see how things are kept separate.

      Either way, APR is now even bigger and Driven Performance Brands has the world's premier Audi/VW tuner in their portfolio.


      APR is pleased to announce it is now a part of Driven Performance Brands (“DPB”). DPB is a leading designer, manufacturer, and marketer of specialty automotive aftermarket performance products for car and truck enthusiasts. DPB offers a variety of uniquely designed and stylized products to a wide range of automotive enthusiasts who consider what they drive and how the vehicle performs an important lifestyle choice. DPB’s product line touches almost every part of the undercar, from exhaust to transmission, drivetrain, and electronic tuning products, and is now marketed under six leading brands: Flowmaster, B&M Racing and Performance, Hurst Shifters, Hurst Driveline Conversions, Dinan Engineering and APR as of August 1st, 2017.

      “For nearly 65 years, Driven Performance Brands has shared our passion for building enthusiast driven products that touch nearly every aspect of the driving experience,” said Mitch Williams, CEO of APR.

      “This transaction is consistent with our long term strategy. APR is highly complementary to our Dinan brand, which serves the BMW performance market, and this positions DPB as a leader in the growing European performance vehicle aftermarket in North America, Europe and Asia. Our similar cultures and shared focus on designing innovative premium products makes APR a great addition to DPB’s portfolio,” said Brian Appelgate, CEO of Driven Performance Brands.

      Go APR!

      This article was originally published in forum thread: APR joins Driven Performance Brands (which includes Dinan) started by Sticky View original post
      Comments 7 Comments
      1. Arin@APR's Avatar
        Arin@APR -
        Exciting times!
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by Arin@APR Click here to enlarge
        Exciting times!
        Indeed. Wishing you guys best of luck and I look forward to seeing what you guys come out with after this!
      1. Stevenh's Avatar
        Stevenh -
        Wasn't there an article published a while back about the big drop in APR's product quality and materials used as soon as the company changed hands from its original founder to a private equity group? What is the new group's reputation? You don't seem to be the biggest Dinan fan so what are we expecting here?
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by Stevenh Click here to enlarge
        about the big drop in APR's product quality and materials used as soon as the company changed hands from its original founder to a private equity group
        There was an exhaust issue. You'll notice the place it originated is gone. Basically, a disgruntled ex-employee did their best to smear them.

        APR cleaned the mess up.

        Click here to enlarge Originally Posted by Stevenh Click here to enlarge
        What is the new group's reputation? You don't seem to be the biggest Dinan fan so what are we expecting here?
        I think Dinan is overpriced for what they deliver.

        APR's management and personnel isn't changing. They just are part of a larger performance brand family now.
      1. Stevenh's Avatar
        Stevenh -
        Click here to enlarge Originally Posted by Sticky Click here to enlarge
        APR's management and personnel isn't changing. They just are part of a larger performance brand family now.
        Good to hear. I hope they keep up to the great work / product they've been delivering recently.
      1. Arin@APR's Avatar
        Arin@APR -
        I'm pretty excited about what we can bring to the table, and what we can learn from our sister companies. There's quite a bit to share as we've gone down different paths in different markets on different platforms. That type of knowledge is very valuable, and ultimately I think it will translate to some very cool products.
      1. Sticky's Avatar
        Sticky -
        Click here to enlarge Originally Posted by Arin@APR Click here to enlarge
        I'm pretty excited about what we can bring to the table, and what we can learn from our sister companies. There's quite a bit to share as we've gone down different paths in different markets on different platforms. That type of knowledge is very valuable, and ultimately I think it will translate to some very cool products.
        If APR could rub off on Dinan or in general on BMW tuning that would be a great thing...